In fact, I can't give this review without the blatant comparison to the other weird OHW from 2016: Gold by Kiiara, but we'll get to that later (yes Kiiara is a OHW, if she touches the top 20 again I will give up on Billboard's chart algorithm). So, is Down the start of the rise of a new A-lister in the making, or just another OHW to throw away into the bicycle bin after it's given 20 weeks?ĭefinitely the latter, but that has nothing to do with the songs quality. With all the above information giving me basically nothing, I was completely unbiased to hearing this. And with the release of a worthless wreck of a debut album, they now have launched themselves a top 30 hit from being included in an Apple commercial that was aired during the Superbowl. Introduce Down by Marian Hill: A songwriting/producing duo with borderline no past work other than remixes to various shitty songs, and 2 mildly awkward jazz-esque EPs that generated no buzz at all (except for a top 40 hit on the Alternative chart, which is basically the chart equivalent of learning how to do a bounce pass in basketball when you're in the NBA). So while I do still like to keep track of iTunes & Spotify charts because I'm a nerd, 40% of new entries I have no fucking idea will be coming. Not only are there so much different shit the mainstream is now willing to listen to (it used to just be the sample genres like Pop, RnB, Rap & Country, now we get Trap, EDM, Wonky, damn near experimental sometimes too, who knows), but there's just so many factors to track now (Like fuck I'm gonna try and figure out how the fuck Panodra and Soundcloud stream points work). Nowadays, I have absolutely no fucking idea. Back in 2014 and early 2015 when I watched the charts, I had a solid idea of what was going to chart and what type of music we'd be getting. you guessed it - all the way down.The charts have been.weird these past couple of years. Going down a parking garage is very much within the spirit of the song, especially seeing as how the official "Down" music video shows the performers taking an elevator. Marian Hill continues putting out new music, including the 2020 EP "Was It Not." No other single has quite reached the same heights as "Down," but it's clear there's still a ton of goodwill toward the track, as evidenced by its inclusion in the most recent Allstate commercial. However, the band isn't resting on its laurels just yet. Eventually, the Recording Industry Association of America certified the single platinum, meaning it received at least 1,000,000 sales. Billboard charts when it came to the Hot 100 and Alternative Airplay. It rose to prominent positions across U.S. Billboard ran an article on the song's meteoric rise, touching on how it was briefly the most tagged song on Shazam. The song's popularity skyrocketed after it appeared in a commercial for Apple AirPods back in 2016. You may have noticed the song makes prominent use of the word "Down" as well, and in case you wondered what exactly the bop was, it's "Down" by Marian Hill. Of course, the themes don't just end there. The visual receives a verbal accompaniment that anyone who switches to Allstate can save a bunch of money, which means your premiums can go "down," too. In the process, one of the driver's kids sees all the balls in his wooden marble maze game go down into all of the holes. That's why many insurance commercials tend to resort to gimmicks, like when Geico did an ad with Tag Team singing a parody of their hit song, " Whoomp! (There It Is)." Ultimately, no matter which company's ad you watch, the message boils down to, "If you sign up with us, you can save money." That's the overarching theme of the latest ad spot from Allstate, and it's able to deliver that message clear as day.Įverything's going down in the commercial as a vehicle drives downward through a parking garage.
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